Identity verification is available to over 700 million LinkedIn members across 50 countries and expanding for the whole professional community by 2025.
ID verification underscores the trust of employers, recruiters and candidates using LinkedIn as an online job marketplace.
In this interview, Julie Madhusoodanan scopes the integration of ID processes into the popular platform, with AI automation also used to detect fake accounts. We discuss the three components of verification that LinkedIn employs to ensure different aspects of a member’s profile is authentic.
She says “LinkedIn is always looking for new methods of verification”, through government-issued ID, a selfie or passkeys authenticated through their third-party services, Persona and CLEAR. Third party providers have sole access to user information.
Employing authentication, passwordless technology and a team of experts, LinkedIn successfully removes 99.6% of fake accounts in violation of their policies.
This interview asks:
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What regions has ID verification now expanded to? Will you meet the target of verifying 100 million people by 2025?
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Across LinkedIn’s categories of verification, do these methods give assurance of the real user, for example using selfie biometrics?
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Why have you chosen to partner with ID providers like Persona?
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Does LinkedIn have a problem with fake profiles?
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Have you got plans to transition away from password authentication?
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