Highlighting up-and-coming identity solutions, the Start-Up City at Identity Week Europe 2025 is a valuable opportunity connecting new founders with the wider established ecosystem.

We are proud that this year DynamicElement will be showcasing visible and invisible identification solutions, prioritising user friendliness to foster brand trust and combating grey market challenges. The solution generates invisible fingerprints assigned to distinctive surface characteristics of products. Elevated to thousands of stakeholders at Identity Week, the product leverages expertise in computer vision, artificial intelligence (AI), and process integration. All users need to get started is a smartphone and the DynamicElements app.