Most widely known as the credit bureau, Transunion crossed over into the identity and fraud space, expanding on their vision to ensure trust experiences in modern commerce and build a reliable data picture of consumers in their transactions with enterprises.
This interview uncovers some of their proud strategic partnerships that have enabled acquisitions and strengthened technology investments to develop innovative solutions beyond core credit and immerse in fraud protection services, identity and risk management, automated decisioning and visual insights.
Richard Tsai, Head of Product Marketing, Global Fraud Solutions, Transunion
“Transunion’s identity focus is about helping businesses enable safe and personalised customer experiences and insights” to mitigate fraud across the consumer journey for new account frauds and account takeover.
AI deepfake and synthetic identities are a very large problem which Transunion has “strong identity proofing capabilities” to segregate users using a false or stolen identity or their real identity hoping to commit account or first-party abuse.
