Visa is bringing the power of its network and decades of expertise to achieve compliance and trust with AI-driven commerce. Visa Intelligent Commerce has arrived as a ground-breaking new product to help AI agents source and buy as they are transforming the business. It is a customer support tool which will soon allow the “AI agents to browse, select, purchase and manage on their behalf”, whilst promoting the responsible use of AI within e-commerce, said Visa’s Chief Product and Strategy Officer Jack Forestell.
“These agents will need to be trusted with payments, not only by users, but by banks and sellers as well” in order to be a positive example of AI enhancing the financial sector.
“Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce,” said Forestell. “Now, with Visa Intelligent Commerce, AI agents can find, shop and buy for consumers based on their pre-selected preferences. Each consumer sets the limits, and Visa helps manage the rest.”
Ensuring trust for AI commerce, millions of customers will soon be able to rely on AI agents for all types of purchases facilitating frictionless payments.
Visa Intelligent Commerce has been developed from more than 30 years of expertise working with AI and machine learning to manage risk and fraud. Together with AI industry leaders including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, Stripe and more, Visa will enable personalized, secure AI commerce on a global scale.
