On this International Women’s Day 2025, The Prism Project proudly celebrates the trailblazing contributions of women to the biometric digital identity market by announcing The 25 Most Influential Women Leaders in Biometric Digital Identity of 2025.
“The pace of innovation across the AI-driven global digital identity ecosystem is unprecedented, and women are at the forefront of this market evolution,” said Maxine Most, founder of The Prism Project and Principal Analyst at Acuity Market Intelligence. “Honoring these women today recognizes that, when it comes to identity technology, diverse leadership is not just good for business—it’s a necessity. You can’t build technology for everyone if everyone doesn’t have a seat at the table.”
These 25 women leaders are advancing biometric digital Identity by leading and inspiring organizations, innovating and deploying technology, crafting and executing strategies, and driving product and market development to mainstream biometric digital identity solutions. They are:
1. Frances Zelazny – Co-Founder and CEO, Anonybit
2. Cindy White – CMO, Mitek Systems
3. Kim Martin – VP Growth Marketing, Mitek Systems
4. Gina Rodrigues – VP Marketing, Veriff
5. Kristine Champion – SVP Marketing, AuthenticID
6. Kay Chopard – Executive Director, Kantara Initiative
7. Teresa Wu – VP Smart Credentials and Digital, IDEMIA North America
8. Kimberly Sutherland – Global Head of Fraud & Identity, LexisNexis Risk Solutions
9. Annet Steenbergen – Independent Advisor, EU Digital Wallet Consortium (EWC)
10. Parya Lotfi – Co-Founder and CEO, DuckDuckGoose
11. Lisa Shoemaker – SVP Global Corporate Relations, IDEMIA Public Security
12. Evelyn Ju – VP Marketing, Persona
13. Donna Shawhan – VP Strategic Partnerships and Channel Sales, authID
14. Yulia Thomas – CMO, Tech5
15. Susan Amick – VP Business Development, ROC
16. Caryn Seidman Becker – Chair and CEO, CLEAR
17. Nicole Rowe – CMO, iProov
18. Angela Diaco – Senior Director Marketing, Aware
19. Dinusha Frings – CEO, European Association for Biometrics
20. Isabelle Moeller – CEO, Biometrics Institute
21. Ann-Kathrin Freiberg – VP Business Development and Marketing, BioID
22. Emma Lindley – Global Managing Director, CAF, Co-founder and Board Member, Women in Identity
23. Ayelet Eliezer – SVP Product Management, BioCatch
24. Kathleen Peters – Chief Innovation Office, Experian
25. Rivka Gewirtz Little – Chief of Staff to CEO, Socure
In the spirit of the transformational impact and critical legacy of women’s contributions to the evolution of technology, the Prism Project invites you to join us in recognizing and celebrating these 25 women leaders.
